Privacy Policy - MEDIAMIX

At VIEWPOINT, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, mobile applications, and other services (collectively, the “Services”). By accessing or using our Services, you agree to the collection and use of information in accordance with this policy. We encourage you to read this carefully to understand our practices regarding your personal data.

1. Information We Collect

We collect information to provide, improve, and protect our Services, and to ensure a safe and personalized experience for all users. The information we collect falls into two categories: personal information (data that identifies you) and non-personal information (data that does not identify you).

1.1 Personal Information You Provide Voluntarily

Contact Information: When you submit feedback, contact our support team, sign up for newsletters, or participate in surveys, we may collect your name, email address, phone number, or mailing address.
Account Information: If you create an account (optional) to save preferences or access personalized features, we collect your username, password (encrypted), and any profile information you choose to provide (e.g., interests, location).
User-Generated Content: If you comment on articles, participate in forums, or submit content (e.g., story tips), we may collect the content you share, along with any associated information (e.g., your display name).

1.2 Information Collected Automatically

When you use our Services, we automatically collect certain information through cookies, web beacons, and other tracking technologies:

Device Information: Your device type, operating system, browser type, unique device identifiers, IP address, and network information (e.g., mobile carrier).
Usage Data: Pages you visit, articles you read, links you click, time spent on our Services, search queries, and how you interact with our content (e.g., which categories you engage with most).
Location Data: With your consent, we may collect approximate location data based on your IP address or device settings to provide region-specific content (e.g., local news). You can disable location services at any time through your device settings.

2. How We Use Your Information

We use the information we collect for the following purposes:

To Provide and Improve Services: To deliver content, personalize your experience (e.g., recommend articles based on your interests), and optimize our platform for performance and usability.
To Communicate with You: To respond to your inquiries, send newsletters or updates you’ve subscribed to, and notify you of important changes to our Services or policies.
To Ensure Safety and Security: To detect and prevent fraud, spam, or misuse of our Services, and to protect the rights, safety, and property of VIEWPOINT, our users, and others.
To Analyze and Enhance User Experience: To understand how users interact with our Services, identify trends, and make data-driven improvements (e.g., adjusting content categories based on user engagement).
To Comply with Legal Obligations: To meet legal, regulatory, or contractual requirements, such as responding to lawful requests from authorities.

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information only in the following circumstances:

With Service Providers: We engage trusted third-party companies to assist with our Services (e.g., cloud hosting, data analytics, email delivery, payment processing). These providers have access to your information only to perform tasks on our behalf and are obligated to protect it and not use it for other purposes.
For Legal Reasons: We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety, or that of our users or the public.
In Business Transfers: If VIEWPOINT is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with notice provided to you prior to the transfer.
With Your Consent: We may share your information with third parties if you explicitly consent to such sharing (e.g., when you choose to connect your social media account to our Services).

4. Your Rights Over Your Information

You have control over your personal information and can exercise the following rights:

Correction: If you believe your information is inaccurate, you can request corrections by contacting us at the email above with details of the error.
Deletion: You can request the deletion of your personal information, subject to legal or operational requirements (e.g., retaining data to comply with tax laws). To do so, email us with the subject line “Data Deletion Request.”
Opt-Out: You can opt out of receiving promotional emails by clicking the “unsubscribe” link in the email or contacting us. You can also disable cookies through your browser settings (note: this may affect certain features of our Services).
Data Portability: You can request a copy of your information in a structured, machine-readable format to transfer to another service provider, where technically feasible.

5. Data Retention and Security

Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. For example, we may retain your feedback to improve our Services, or transaction records to comply with tax laws. When information is no longer needed, we securely delete or anonymize it.
Security: We implement industry-standard security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These include encryption, secure server storage, access controls, and regular security audits. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. If we become aware of a data breach, we will notify affected users and relevant authorities as required by law.

6. Third-Party Links and Services

Our Services may contain links to third-party websites, apps, or services (e.g., social media platforms, advertising partners). This Privacy Policy does not apply to these third parties—we encourage you to review their privacy policies before interacting with them. We are not responsible for the privacy practices or content of third-party services.